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Saturday, June 23, 2012

What your business can learn from gymnastics


The word ‘flexibility’ probably popped up in all your minds when you read the heading, but there is a lot more to it than that. One of the reasons acrobats and contortionists can do what they do, is the months and years of training that they have put in to perfecting their routine. It wouldn't be possible to put in that much hard work if they weren't dedicated and totally focused on their objection. Ultimately, the reason they are able to literally bend over backwards to please their customers is because they have taken time to master how to do it without hurting themselves.

A start-up that feels pressured to twist and bend every which way just to win or hang on to a customer, could be

Tuesday, June 5, 2012

The Story of the Floss- Who would you rather be?

Many times we bog down our entrepreneurial ambitions by trying to get everything right the first time. Much like Clem in the Story of the Floss  an entrepreneur needs to be bold enough to churn out a 'skeleton' of his product and allow the public to test it and use real life feedback to build in the flesh. If the skeleton does the job, then equate the flesh to the value ads that will will make you money.