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Wednesday, June 2, 2010

Choosing who should design your website

.. is a very important decision. Should you go for the glitzy professional firm with a long-list of references, or do you find yourself leaning towards your computer-whizz cousin who says he can do it in a week? This decision would be a no-brainer if it wasn’t for the ‘not-so-minor’ shillings and cents issue. We would all like the best design firm to put together our website, but we can’t all afford it. Or can we…..? Perhaps all we need to do is look at ‘costs’ from a different point of view. The problem is that a start-up’s ability to fully understand project costs usually gets clouded by the immediate cash flow constraints that they are facing. We are tempted to go for the cheap quick-fix and ignore the possibility of future cash outflows to undo errors and omissions caused by poor design. Instead of attracting customers to your business, using a novice to design your site could end up frustrating them especially due to avoidable issues like poor site navigation, broken links, slow page-loading, software bugs, viruses etc. Since customer satisfaction and goodwill are the life-blood of any business, what initially looked like a good deal could end up costing you an ‘arm and a leg’. The experienced developer has learnt the ‘do’s and don’ts’ of web design and will save you both time and money in the long run. The only thing you need to be careful about is not to invest in more than you need.