..that stepping out onto the information superhighway is almost as tricky as trying to cross Mombasa road on foot. Faced with so many e-marketing options, opportunities, obstacles, barriers we end up doing a little of everything, and are surprised when our attempts don’t yield any tangible results. We already have in depth knowledge about our product/service, but are we also expected to possess the business sense of an e-marketing guru? The answer to that question is Yes and No. Yes, because your business deserves to get value for the money spent on marketing activities and No because you don’t have to do it yourself. Companies like e-biz make it easy for you to concentrate on your core business by showing you the best way to leverage the power of the internet, right from scratch. Remember that most startups will find the costs associated with conventional marketing channels very prohibitive, so what you need is a solution that can be scaled up or down according to your needs.